SHUR is a ceramic studio and a personal brand of Oleksandra Kurylo, a ceramic artist and designer from Kharkiv, Ukraine. In 2018 we helped to start the brand— developed the name, brand strategy and visual identity.
Since 2 years passed, the brand became recognizable and has lots of regular customers in Ukraine. So we got a new task— help the brand start working worldwide but save its unique philosophy of a small business.
Oleksandra’s creative practice is based on combining ancient traditional techniques with modern minimalistic aesthetics and forms.
The same approach was used to build a brand’s design system: we mixed natural colours and textures with modern and ancient typography practices.