Ajo Negro
ACADEMIC GROUP PROJECT
Branding executed for a comedy film festival (fictional). The concept revolved around seing comedy as something that can be critical and have an important role when it comes to discussing serious topics. It also focused on dark comedy. The festival meant to be informal and to provide a place for open discussion of every topic, with humor of course and not only for viewing light hearted comedy movies.
Besides from the concept of the festival and it's branding, the items that were developed were stationery, comunication, wayfinding and iconography, a website and social media, staff clothing and identification and merchandising.
