Client
Auranuda is a brand from São Paulo that creates effortless clothes for women in a slow fashion and short-run system.
Services
Visual Identity
The Challenge
The brand focuses on saving, generating, and using resources better by creating pieces in an effortless and chic style. In addition, Auranuda helps women enter the market by providing financial resources to organizations related to the topic.
The Solution
The visual identity was developed to translate the timelessness, elegance, and practicality they deliver to their customers.
Defining black and white for the graphics system was an initial decision, as the brand's focus is to work on these two colors in its pieces, and with each new “collection” a new color is added to black and white.
