BRIEF ME.
Briefs for fictional clients used to explore concept development, practice self-art direction and experiment with presentation styles.
Briefs for fictional clients used to explore concept development, practice self-art direction and experiment with presentation styles.
CREATIVE BRIEF
SOLUTION
SpaceCrunch is a crispy rice snack with purple sprinkles, shaped into perfect cubes.
The company envisions a 50’s American retro-futuristic logo, Googie architecture would be a good reference. The owners envision a logo with the same inspiration as the Jetsons cartoon logo without looking too similar.
The logo will be used on snack packaging so it must be readable at a small scale, and should include the slogan: "SpaceCrunch is outta this world!"
SOLUTION
Atomic age feel mark with Googie style elements that became wildly popular in the 50s. Due to the nature of the brief, I stayed close to the vintage feel with the mockups.
