Since the rise in Internet usage, Canada Post is rapidly losing customers. Letters and mail that would once be sent through Canada Post are now being sent electronically. Rebranding is a great way to capture today’s youth and millennial’s while encouraging the use of Canada Post’s services. The inspiration behind the Canada Post logo is the loon and its efficiency and agility. The logo is designed in a way to represent reaching the most western point of Vancouver Island to the most Eastern Point of Newfoundland.
