Inspired by a desire to rebrand a beloved and existing coffee shop in Groveland, California. Guests come from all over to visit Yosemite National Park, often stopping in the quaint town of Groveland for a quick coffee or lunch before the final hour drive into the park.

Mountain Sage is known as the coffee and gift shop in the garden, where people can not only grab a delicious coffee but also shop for plants, flowers and local, handmade goods. 

This new identity captures the free spirit of the shop with a blend of natural colors and geometric, simple illustrations.