It was in 1916 when the Happy Ghost was seen for the first time, and then it disappeared for a long time. However, recently, customers have started noticing it on the shelves of liquor stores.
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Small tweaks can have a big impact, turning something plain into something interesting. The design modification involves a subtle yet effective alteration: raising the bottom curve of the bottle and adding a simple pair of eyes. This minor change morphs the base of the bottle into a playful, ghost-like figure, hence the name 'Happy Ghost'. It's a clever use of visual storytelling that imbues an otherwise ordinary object with personality and emotion.
Emotion plays a pivotal role in consumer decisions, especially in crowded markets like spirits. When customers are faced with rows of similar-looking products, their choices are often influenced by an emotional response. The 'Happy Ghost' bottle leverages this by creating a sense of fun and uniqueness.
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