WWF Earth Hour
Integrated Campaign
After 10 years, people were losing interest in Earth Hour. So we gave them a reason to rejoin the fight against climate change, delivered by those who would be affected by it most - the next generation.
The campaign consisted of 3 online videos, cinema advertising, radio, OOH and all backed by a PR campaign.
As a creative on this project I worked on concepting, art direction and copywriting.