Placing Raw Meat on the Cover of Ad Age Magazine

Great Ideas Marinate is the 2017 cover of Ad Age’s Creativity Issue. 

As the first-ever purely photographic cover, it received world-wide recognition at the 2017 Cannes Lions Festival of Creativity, showing the global creative community how an idea can marinate to be great.

Placing raw meat on the cover of an international publication was a method of provocation – a conversation starter on meat consumption at a time when global dietary habits are changing.