JACK DANIEL'S BRAND GUIDELINES
BROWN FORMAN | EUROPE & ASIA PACIFIC
Jack Daniel’s is one of the most well known and best selling whiskey brands in the world. Its distinctive character is a result of natural fermentation, careful distillation, and use of the distillery’s iron-free water from the Cave Spring. Brown-Forman is committed to driving sustainable growth and establishing its legacy as a thriving, family controlled, independent alcoholic beverage company.
Working closely with Jack Daniel’s, a brand strategy, insight & activation document was developed to cover the Greater European & Asia Pacific region. The quintessential American heritage of the brand was translated to the needs and cultures of a diverse array of markets, and designed for consumers looking for a premium quality brand.
