The icon: Played around with the negative spaces of the initial letters K&H to give an abstract look of space and walls. Krafthause is focused on building venues for events, in other words, spacial structures built of walls. Additionally, the initial letter of Krafthause in Arabic is which has a similar form to the letter K. This is an opportunity that inspired us to use semi-calligraphic strokes.
Note: The Arabic logo is created from the English letters.
One unified icon from the initial letters of both languages of Egnlish and Arabic. That also functions as the letter K and completes the name.
This option is done in collaboration with the creative director; Tyrone Menezes.
The icon: Is derived from the initial letters K&H, and is showing a play and a pause button to convey a dynamic feeling, which is one main aspect of Krafthause approach to their work.
