Branding, Environmental Graphics, Installation Design
at McDonald's Headquarters in Chicago
at McDonald's Headquarters in Chicago
On this project, I worked as a part of an interiors team at Studio O+A in a role of a senior designer. My project scope involved concept development on specific brand moments, graphic and environmental design, production and vendor coordination.
Team
Primo Orpilla, Perry Stephney, Elizabeth Vereker, Tari Pelaez, Alex Bautista,
Paulina McFarland, Jill Gentles, Donald Koide, Kristina Cho
Awards
Best Of Year 2018 for Extra Large Office
Best Of Year 2018 for Branding and Graphics: Environmental
ADC Bronze Cube for Spatial Design
Photographer
Garrett Rowland
Primo Orpilla, Perry Stephney, Elizabeth Vereker, Tari Pelaez, Alex Bautista,
Paulina McFarland, Jill Gentles, Donald Koide, Kristina Cho
Awards
Best Of Year 2018 for Extra Large Office
Best Of Year 2018 for Branding and Graphics: Environmental
ADC Bronze Cube for Spatial Design
Photographer
Garrett Rowland
The mission of the project was to create a space that honored the company and was a reflection of the brand that is embedded in the American lifestyle and tradition, yet evolving and looking into the future.
Studio O+A developed a strong narrative that was based on the nostalgia of childhood and united the audience around a single memory of a road trip across the American landscape. The moment when one sees the yellow arches off to the side of the highway, the speed, the open road, the appetite for the familiar food staples are all images we can easily recall. Once you step into a McDonald's you are immediately in a place that is both familiar and comforting—a single experience that many Americans share. The designers capitalized on the subconscious connection to the brand and elevated the experience of space and graphics to match the luxurious Chicago West Loop space.
Burger Deconstructed
Once you enter the Hamburger University lobby, you can experience custom wall graphics. that span the stairway. My inspiration for the wallpaper design came from the processes and ingredients of fast food. The pattern is a geometric deconstruction of a burger and all ingredients and techniques that are a part of its creation. From grill marks to sesame seeds, the shapes and colors always reference this classic staple in McDonald’s menu.
