Objective: Develop and create a campaign for the launch of Jaguar’s 2013 release, the C-X16, including a brochure, billboard, ebook and website.

 

Concept: The tone of this campaign is much the same as the existing image of Jaguar, however, it is more contemporary in the sense that it is aimed at consumers who are both pleasure seeking and young at heart, and want the ‘look at me car’ that is luxurious without compromising on fun.