How much time does your child spend in front of a screen?
Today's parents are raising a generation of children born in the age of touchscreen devices and new technologies. Screens offer many possibilities and can positively stimulate the brain, but when used in excess they can negatively affect a child's development, health and family relationships.
BBDO Warsaw helped FDDS foundation to raise the issue for broad discussion launching a campaign "Take care of a child's brain".
The Foundation introduces so-called Home Screen Rules which help to ensure a child's brain develops properly, teach mindfulness and balance between online and offline activities, and can positively impact family relationships.
Client: Fundacja Dajemy Dzieciom Siłę
Agency: BBDO Warsaw
Creative director: Kamil Redestowicz
Art Director: Ievgen Vietrov
Account director: Anna Myślińska
Production manager: Joanna Cichalewska
PR: Radek Miklaszewski
Director: Karol Kołodziński
Creative director: Kamil Redestowicz
Art Director: Ievgen Vietrov
Account director: Anna Myślińska
Production manager: Joanna Cichalewska
PR: Radek Miklaszewski
Director: Karol Kołodziński
Production: Makata
Post-production: Televisor
Sound: Juice sound studio
Sound: Juice sound studio
Actors: Joanna Orleańska and Andrzej Deskur
Published: 27 August 2020
