Our beauty is an online retailer aimed at providing inclusive beauty products for people. Inclusive of race, gender, age, body types, disabilities, and religions. The design has to be colorful, have a universal approach, and be versatile where customers feel welcomed to shop their favorite beauty brands at ease.
The main purpose of the website is to inspire shoppers by using a customer service tool that helps shoppers find new products which are called Mmuze. Mmuze brings the experience of an in-store assistant to all online shopping channels, offering the world’s leading retailers the opportunity to speak with and personalize, the product discovery and purchase journey for every one of their customers.
The Mmuze platform is channel and input agnostic, so customers can communicate how they want (via voice, text, chat, or a combination of all three), and through the channel the of their choice, whether that be via mobile app, desktop site, smart speakers or more. At Our beauty, we value honesty, authenticity, diversity, and inclusivity where beauty lovers can interact with the website to purchase beauty products.
Branding, social media design, website, and brand creative direction by me.
Disclaimer: I do not own/shoot the photos. Credits to the rightful photographers and creators.
The images are used for presentational purposes only to showcase the brand aesthetic and creative direction for the future of the brand.
Image resources: Pinterest & Unsplash
