ARTCAST
IDENTITY DESIGN
A dynamic bouquet of symbols and marks represents the values and the modus operandi of Artcast casting agency. Casting is etheral work, and is adviced by a certain kind of wisdom and knowledge. In this line of work it is vital to see and understand another partys' vision and help it materialize. Three symbols helps to create connotations towards the notable assets ArtCast owns, and works as key elements in Artcasts' storytelling
and positioning activities.
and positioning activities.
1. THE HAND OF FATIMA
The Hand of Fatima is an ancient talisman that symbolizes feminine power, and is a defense against negative energy.
It transcends well in the middle eastern culture, which is an area of expertise of Artcast casting.
2. THE RAVEN & THE KEY
The raven represents prophecy and insight. This wise bird is attrackted to shiny objects and has exceptional memory and judgement. Ravens in stories often connects the material world with the world of spirits. These qualities are useful for Artcast when searching for talent and connecting directors with actors that are able to create the wanted characters and
ultimately tell a tale and carry a vision.
3. THE PYRAMID & THE DIAMOND
In ancient Egypt, the pyramid had loping sides so that the dead pharaoh could symbolically climb to the sky and live forever.
The diamond shape is a symbol for refinement and eternity. The ability to find talent that are ableto take the journey from streetlevel to stardom is one of Artcasts' particular competencies.The pyramid and the diamond encapsules this
transformation along with the birth and realization of a vision.
