Client: John Flynn Private Hospital
Objective: Create a rebrand identity for John Flynn Private hospital including a logo, business card, visitor map, wayfinding system and smartphone application.
Concept: John Flynn offers a peaceful environment, I wished to reflect this in the rebrand and therefore pastel shades of blue and charcoal were selected to represent this. The logo was inspired by one of the four aircrafts used by the Royal Flying Doctor Service.
The PC-12 Pilatus is one of the main aircrafts used by the John Flynn Royal Flying Doctor Service and the main source of inspiration behind the new John Flynn logo
Final Logo Design
Roughs and storyboarding for the wayfinding application
All signage and dimensions
Outdoor sign mocked up
Elevator signage used on each level of the hospital buildings
