2016: Having optimism as company core message, Gudang Garam wants to spread the soul of optimism through the Kemerdekaan spirit. Gudang Garam believes that everyone borns with optimism inside them and a journey to use it.
The print and TVC communicates the Optimism through the journey of the process and struggle in achieving dreams, with an aspirational tone, giving the reversed image message as the process part.
Optimism also applied to Calendar Images. Every part of Indonesia have their own words of Optimism and we communicate that through Typography in their own culture.
Dentsu One
Associate Creative Director : Defri Dwipaputra
Art Directors : Mardi Gregorius - Smita Basuki
Copywriter : Dinda Miranda
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Director : Abimael Gandy
Photographer : Heret Farsthio (Calendar) , Robby Agus (Print Ad)
