As per 2018, Signature lines have been shifting their target audiences. The brand now wants to get closer to the first-jobber and lifestyle. Communication being shifted to the motivation for the target audience; highlighting their daily job and aspirations.
The ATL approach is conveying the word-play of the target's fears in working but also giving a glance of success.
TVC Focused on encouraging the first-jobber in combating their problem and focusing on the results.
A generic branding giving Signature Brand a new style in communicating their product.
Dentsu One
Executive Creative Director : Ahmad Mulyanegara
Creative Director: Defri Dwipaputra
Art Director: Mardi Gregoirus, Randi Destriadi, Smita Basuki, Dhani Pratama
Copywriter: Fajar Fatha Setiawan, Nabila Ibrahim
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Photographer : Clarissa + Peddy
Digital Imaging: Ariyanto Salim (Apix10)
