Gudang Garam Signature is a full-flavored kretek cigarette with a blend of ingredients and processed with the latest technology for their flavors.
The communication is revolving around technology and lifestyle that substitute a metaphoric object or lifestyle as the cigarette.
The making of billiard sticks that indirectly depict a cigarette made of technology and precision.
TVC focused on the process of creating billiard sticks to showing the quality of the product.
Dentsu One
Executive Creative Director : Ahmad Mulyanegara
Creative Director: Defri Dwipaputra
Art Director: Mardi Gregoirus, Randi Destriadi, Smita Basuki, Dhani Pratama
Copywriter: Fajar Fatha Setiawan, Nabila Ibrahim
