Most digital marketers realize the importance of direct mailing. The digital advertising industry has dramatically changed because there are more advertisements in front of people. Every time a person goes online, they see ads and are bombarded by messages from different companies. The average American alone is shown thousands of advertisements every day, and many even see hundreds within the first hour of waking up.

So many advertisements have had an adverse effect on the consumer. They are less likely to buy because they are overwhelmed by the volume.

Many businesses have begun to introduce direct mailers into their marketing strategy once again. The Canadian neuromarketing firm for the Canada Post revealed that many paper marketing tactics like direct mailing has had a more significant impact on consumers. They revealed that the print requires less cognitive effort for consumers to remember, making the advertisements easier to understand. They also have greater overall effectiveness because the direct mailer had a higher value in consumers’ eyes.

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