Background / 專案背景
In 2020, the Taiwan Design Center (TDC) was upgraded to Taiwan Design Research Institute (TDRI). POM was invited by the organization to design a New Year greeting animation, which was expected to show the transformation.
2020年「台灣創意設計中心」升格為「台灣設計研究院」，POM受邀為台灣設計研究院設計賀年動畫，呈現出TDC轉變為TDRI的過程。
Design Solution / 設計策略
We base on “video games” as a core concept to create a space where thoughts(geometric elements) collide back and forth. Through imaginative exchanges and turbulences, TDC (Taiwan Design Center) will eventually be promoted to TDRI (Taiwan Design Research Institute).
我們以遊戲為概念，創造出一個思緒來回碰撞的狀態。TDRI的Logo在畫面上下作為將物件反彈的媒介，透過象徵想像力的一來一往、反覆激盪（這個過程也象徵設計研究院與不同對象的互動、對話），終將TDC(台灣創意設計中心)推昇成為了TDRI(台灣設計研究院)。
Credits
Art Direction: Jay Guan-Jie Peng, Stella Tai-Yun Shih
Graphic Design: Jay Guan-Jie Peng, Stella Tai-Yun Shih
Motion Graphic: Shing-Ying He
Sound Design: Stella Tai-Yun Shih
Client: Taiwan Design Center / Taiwan Design Research Institute
Art Direction: Jay Guan-Jie Peng, Stella Tai-Yun Shih
Graphic Design: Jay Guan-Jie Peng, Stella Tai-Yun Shih
Motion Graphic: Shing-Ying He
Sound Design: Stella Tai-Yun Shih
Client: Taiwan Design Center / Taiwan Design Research Institute
