Official adidas video, made to announce the latest partnership between Italian football team @cagliaricalcio
and the three striped brand. Cagliari's the only other Italian football club endorsed by adidas after @juventus.
The launch of the new shirt becomes a metaphor for the new ambitions of the Club, the team and the fans.
In our storytelling, social colors and logo represent history and traditions, of the Sardinian land and the Cagliari Calcio,
while the reveal of the jersey details correspond to a declaration of intent for the future.
The adidas 3 stripes, in fact, become the emblem of this new course.
Campaign Key Visuals and editorial post examples on both @adidasita and @cagliaricalcio's
official Instagram pages.
ADV pictures taken by(Getty Images at Cagliari's Stadium.
Proudly made in Cagliari by We Are Social Milano and Boneless Film Studio
Client // adidas Italia
Pictures by Getty Images
Director // Gianluca Miotto
DOP // Timon De Graaf Boelè
Creative Production Supervisor // Alberto Monti
Content Specialist // Rocco Brandini
Associate Creative Directors // Andrea Fumagalli, Stefano Cucinotta
Mid-Weight Art Director // Ilaria Biani
Art Director // Gabriele Bass
Senior Creative // Gennaro Borelli
Creative Writer // Francesco Ravelli
Account Director // Monik Ruffo
Account Manager // Stefania Caprera
Account Executive // Francesca Tadini
Strategy Supervisor // Francesco Marcucci
