Visual Identity
Keila de Leone
Keila de Leone is an image and style consultant that offers complete consulting services and special packages. Image consulting seeks to translate who the individual really is through its essence style and align the desired image to your goals.
The visual identity created for Keila de Leone conveys the desired attributes through the logo with the strapline, typographic family, color palette, graphic elements, and photographic style. All the visual identity components complement each other to form the personality of the brand.
Client / Keila de Leone
Project Type / Visual Identity
Place / Porto Alegre, Brazil
Year / 2020
Concept
DELICACY
CONFIDENCE
SUAVITY
TEXTURES
PERSONALITY
EMPOWERMENT
Final Solution
Typography
• Talesian Bold is the logo typography. It is not just a cursive font, but also fluid and gestural, which adds subtlety and personality to the visual identity. It is for use in titles of some applications, such as PowerPoint presentation and social media templates;
• Quicksand is the main typography for the brand communication. It was defined for the strapline because it is a sans serif font and has rounded endings, which makes the logo more friendly.
Color Palette
The color definition was a part of the project that came directly from the briefing. But for that, were made tests of palette combinations until reaching the one with the best applications. The pink tones bring delicacy, the golden elegance, and the navy blue contrast of confidence, concepts present in the brand.
Brand Applications
The Keila de Leone visual identity is minimalist, but at the same time uses more gestural characteristics that bring personality to the brand, such as the logo typography and the watercolor elements.
The strapline's logo gives the brand credibility and seriousness, but without giving it a conservative image.
The brand communication must also be humanized, friendly, and personal. The new layouts should be clean, with subtle details of the visual identity.
The strapline's logo gives the brand credibility and seriousness, but without giving it a conservative image.
The brand communication must also be humanized, friendly, and personal. The new layouts should be clean, with subtle details of the visual identity.
