Majitel "Drink the summer" Commercial
Tower Design
The design used plastic materials and packaging elements to make it easier to associate with the product. The feature of the designs was to tell a story of how to win. In fact, the entire tower consists of 5 mini scenes. The first scene is a nod to a summer beach holiday. The second is about how the product is made, from whey and juice, and natural fruits are used to create it. And to combine the first beach part and the process of creating a product - we came up with a kind of beach bar where fresh juices are prepared. The third location was to demonstrate the product itself. There is already a certain symbiosis of the bar from the previous scene and the store shelf from the next scene. The fourth scene is actually a shop. It was important to tell what exactly the registration of a check with a product on the site gives the opportunity to win.
The last fifth scene is the jackpot!)
The last fifth scene is the jackpot!)
And one of the important inputs was that the entire structure of the tower could fit in a 16x9, 4x4, 9x16 frame format without alteration.
Stillefames
Credits
Client: PepsiCo
Agency: Mindshare
Producer: Andrey Kazakov
Art Director: Yuri Marsakov
CG Supervisor: Yuri Marsakov
3D Artists: Dmitriy Dorojkin, Yuri Marsakov, Mikhail Kuznetsov,
Alexey Korovin, Alexander Kashentsev, Katya Loginova
Rendering/Compositing: Yuri Marsakov
