A new star is born.
Visual Branding done for our client “BORA Pharmacy”
Armend Berisha and team UNITED PIXELS design a new identity for Bora Pharmacy based in Kosova.
Creating a new brand is always a challenge, especially when you collaborate with a company that takes part in the health industry. Creating a pharmacy logo, which is one of the first things patients notice, creates a need to be professional, engaging, accurate and attractive. This is their chance to say “ This is who we are and what we’re all about”.
Our starting point was to create a symbol that simply visualizes everything they do, at the same time it tells a story behind each line. We aimed to create a visual trick that beautifully presents the story of “BORA Pharmacy”.
Throughout the research we identified the similarity between the name of Pharmacy “BORA” - Snow and “the Star of life” - A universal symbol of emergency medical care.
This discovery was to set the foundations for the development of the new brand identity for BORA Pharmacy.
On this wise we created a new proportional unique six pointed star that at the same time represents the star of life nonetheless a snowflake.
The Symbol is created by a simple clean shape. Managing this shape in three different yet proportional places, gave us a perfect six pointed star and a visualization of a snowflake symbol.
The brand values brought to life even more through green and dark blue color.
Green color is no longer just a color it represents nature, healing, positivity it gives a great contrast within dark blue color.
Combining these two special colors we managed to give even more character to this symbol and in a way we completed the entire concept.
The rest of the identity matches the services in quiet sophistication. The symbol offers a great flexibility for further attractive use in other brand parts, print and digital media.
Thanks for watching, appreciate if you like!
If you want to see more of our work, visit us on our website: www.utdpixels.com
