Quarantine hit our business because drink culture
has always been linked to bars and social events.
But let's be honest:
Staying at home is not a reason to stop drinking.
And that's why this campaign was born!
Here's the thing, people feel that preparing cocktails requires skills and time,
but that's not true.
That's why we produced these social media assets in order to teach people that a good cocktail can be easy to prepare and anybody can do it from home.
Indulge yourself with the flavor of your home-made cocktails!
Copywriter: María Celeste Valverde
Graphic Designer and Art Director: Jose Luna
Food Styling: Geanina Mora
Photography: Andrés Orozco
Video Producer: Ignacio Rodriguez
Social Media: María Guadalupe Sánchez
Creative Concept and Main Keyvisual:
Adentro Comunicación
Diageo Team
Head of Comunications & Digital CCA: Karen Alamo
Special thanks to All Brand Managers
Publishing: August 2020
Costa Rica-Panamá-Puerto Rico-República Dominicana-El Salvador-Guatemala
