Concept - Art direction - Design
TRACK MANIFEST S.M.A.K.
Track is a temporary exhibition of 30 international artists on different public locations in Gent. A successor to Chambre d’Amis and Over The Edges. It is a dialogue between artists, inhabitants and visitors. It expands the centre of the city towards its edges but without boundaries. Art has no boundaries.
The brand identity and communication, however essential, can never pretend to be a work of art itself. It is used to show the way rather than to define it. One might look at it as non-design with a clear idea. Subordinate to the work of the artists but nevertheless present and constantly evolving.
As a starting point for the exhibition the curators wrote a manifest that was presented 360 days before the opening of the exhibition. The manifest, in 12 languages, could be read on the internet, on the city walls and on leaflets. A limited edition bibliophile booklet with all 12 manifests was also produced.
Track is a temporary exhibition of 30 international artists on different public locations in Gent. A successor to Chambre d’Amis and Over The Edges. It is a dialogue between artists, inhabitants and visitors. It expands the centre of the city towards its edges but without boundaries. Art has no boundaries.
The brand identity and communication, however essential, can never pretend to be a work of art itself. It is used to show the way rather than to define it. One might look at it as non-design with a clear idea. Subordinate to the work of the artists but nevertheless present and constantly evolving.
As a starting point for the exhibition the curators wrote a manifest that was presented 360 days before the opening of the exhibition. The manifest, in 12 languages, could be read on the internet, on the city walls and on leaflets. A limited edition bibliophile booklet with all 12 manifests was also produced.
