In the gambling industry, marketing provides an opportunity for creative expression for both developers and operators of casinos, lotteries, poker and other gambling industries. With the advent of digital technology, there is a vast and complex set of options available in the game genre market.

When it comes to the production of slot machines for real casinos, the main role is played by their appearance, design and branding, as well as the number of displays. Such a machine should attract the attention of the visitor and thus sell itself.

Online products, including real money slots and social casinos, require a wider range of marketing options.

How to promote slot games
Online gambling is developing quite dynamically, for example, eight years ago, a marketing campaign consisted of developing a logo, several screenshots and a short description of the game. Today, the process has become more complex, and before a product reaches customers, marketers go through several stages of work.

First and foremost, developers need to make sure that the game is finished and well done, fits the company's portfolio, and meets the promises made in the promotional materials. For it, specifications must be drawn up, demos developed and an interesting story must be invented that will convince operators of the profitability of buying a product.

You should inform in advance about the development and release of the game in the media, make a trailer - a short video about the game, and prepare banners. The best option is to create buzz around the release of a new game. Fans will be waiting for her to appear, and operators will strive to get her before others.

The launch of the game on the platforms of several operators provides a wide audience reach, which can be used when placing marketing materials. These include:

product logos;
banners;
advertising texts for articles and mailings, as well as templates for e-mail;
video teasers and trailers.
Operators then pay ad companies to generate traffic for them and attract new customers. To do this, they often arrange promotions and offer special conditions to users.

Peculiarities of marketing in the gambling industry For social casinos, which are released quite often, incentives have been invented.
As a rule, 3 stand out:

public coverage - the company must make sure that trailers and promo materials are spread on social media, and the game is known to search engines;
public interest - more detailed information about the game should be disseminated by users of social networks; to evaluate success, likes and reposts are counted;
operator involvement - materials are compiled in specific formats, unique for each client site or application.