Origami Paperworks (formerly Assetto Capital) is a Norwegian firm that offers comprehensive services to startups, and it was in need for an implementation of a new strategic messaging and visual identity.
Since there was a need to shift the mindset from the dreadfulness often associated with “paperwork”, the first step was to change the brand name to Origami Paperworks. Along with the new tagline ‘Paperwork Made Beautiful’, the brand would now be focusing on removing the fear out of paperwork by instead creating something beautiful – just like what origami does to paper. It’s a customer-centric message that shows the company’s commitment to its clients’ best interests, by portraying a sentiment that resonates well with its target. It’s through this brand position that puts Origami Paperworks beyond the norm about what it can offer in the business consulting landscape.
Following the “outside the norm” positioning, it was developed a brand composed of bold typography, bright color treatment and an iconic mark; which contrasts with larger firms and most of Origami’s competition often use of muted cold colors. It’s a simple and straightforward design that achieves a powerful impression; the visual design, aligned with the ‘Paperwork Made Beautiful’ message, contributed to a proactive and confident style that stands from the competition.
