Retreat Foods
July 2020
Brand Identity & Packaging
The ritual of wellness.
Retreat foods is the first company dedicated to making functional nutrients and superfoods accessible as ready-made, easy-to-enjoy snacks: nut butters and coconut yogurts.
Using warm metallics this identity was designed to radiate relaxation and calm, reflecting the effect the product’s active ingredients have on the body with daily use. Bold use of metallics also provides the product with a distinct shelf-presence in both a health food retail context or on a supermarket shelf.
A Sanskrit inspired mark is supported by imagery of everyday, relatable subjects washed in warm, etherial light to reflect changing states and the morning ritual.
Big thank you to Cori Sue Morris for the opportunity to work with you and your great New York based startup.
Creative direction, brand identity and design: Megan Perkins
Naming, marketing and copy: Cori Sue Morris
