Winterfest - Festival Branding & Environmental Design
Winter in Cleveland, Ohio is boring enough.As the days get shorter and temperatures become colder, Clevelanders crave to get out and enjoy the excitement of Downtown Cleveland. My goal was to transform the dreaded stigma that surrounds winter in Cleveland by creating a fun winter festival that celebrates local Cleveland pride. I re-imagined the traditional Christmas themed, Winterfest, as a celebratory all inclusive event that can be enjoyed by city dwellers and suburban individuals alike.
