Ray-Ban — Rare Prints

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Ray-Ban

Rare Prints

Ray-Ban introduced its iconic Wayfarers featuring select, limited edition prints. This was its second highly anticipated product launch following the previous years' Colorize launch which introduced color to many of the brand's most iconic styles.

To promote the new launch, we developed the global "Rare Prints" campaign - a collaboration with a highly select group of the world's most talented poster artists and designers including the Ames Brothers, Matt W. Moore, Aesthetic Apparatus, Vahalla Studios, Paul Reilly, Marta Cerda Alimbau, Eric Van Den Boom, David Sossella, Andreas Kraphf, and many more. Five select prints were also used in films created in partnership with Psyop.

Role ›

Creative Director