Indexera
Indexera is a new online smart investing platform that helps make investing easy, convenient and straightforward. Using the services of Indexera, you can select an index fund, create and maintain
an investment portfolio, and develop an individual investment plan.
My task was to create a dynamic and progressive brand. And also to reflect the simplicity, ease-of-use
of the service and it's multifunctionality.
The idea of multifunctionality is expressed through a part of a pie chart, which replaces the dot above
the letter "i". The pie chart portion is present as a branding element on many media. The idea of ease-of-use
is supported by a simple font in the logo itself.
Illustrations for website and social networks add a sense of dynamics to the corporate identity. And vibrant
colors and gradients speak of a modern and technology-driven brand.
