Puck Burger Bar & Cafe
Branding
Puck is a restaurant and cafe in the city central of Da Nang with a soft vibe focusing on burgers and drinks. The graphic concept for Puck is clean, simple and environmental efficiency, which means they try to minimalize printing as much as possible. They want the graphic elements to be subtle, not too overwhelmed yet part of the surroundings. They are seeking for the harmony where architecture, design and art blend in together.
Full logo in text
Concept Direction: clear, clean look, bold, can be easily read from far away
Icon logo which represents a Puck
Concept Direction: transparent, not too complicated to understand. It's a PUCK.
Text logo in short form
Concept Direction: a twist of humour here, people might "quick read" the logo as *UCK ^_^
Main brand illustration
Concept Direction: bold outline, in B&W to present simple and clean spirit of the brand
Artwork illustration
Concept Direction: lively and colourful in a pastel and soft tone, preferably in hand-drawing texture to bring emotion and personality into the Brand images
