Ministry of the Interior of Finland
New logo and visual identity for the Ministry of the Interior
The Ministry of Interior wanted to modernise and renew its stiff and bureaucratic visual identity into a more approachable look and feel, while upholding the brands credibility. The familiar lion was kept as the Ministry symbol but a new layout inside the seal was made to ensure differentiation from other ministries. Four equally acting primary colours were chosen to create a flexible yet elegant and memorable entirety.
Agency: Bob the Robot
Year: 2018
Year: 2018
