First, a traditional campaign including a 30 sec. TV commercial, a newspaper ad, a POP and two 30 sec.
radio spots.
Newspaper ad
Transmedia campaign
Then came up the idea of creating a fictive limbo team with a tough trainer, a major goal, a blog, and of course a sponsor, TELUS.
Then came up the idea of creating a fictive limbo team with a tough trainer, a major goal, a blog, and of course a sponsor, TELUS.
Newspaper ad
The blog
Video no 1 - The launch
Video no 2
Video no 3
Video no 7
15 video clips were made, showing the team training, traveling and even competing at the World Limbo Championship in Pilis, Hungary.
30 sec. radio commercial (drive-to-blog)
Web banners, player's sport cards, foreign player's sport cards, daily comments and pictures on the blog and Facebook fan page, limbo links and more were part of the campaign.
Facebook Fan page
Art Director, on both traditional and transmedia campaign, Sylvain Allaire; video copywriting contributors: Alex Gadoua (CD), Sylvain Allaire, Etienne Theberge, Nicolas Fransolet (director).
