InterContinental Unofficial Rebranding
This hotel is one of the biggest chains of luxury brands around the world! Their logo was last updated in 2002 and I thought it's about time to give it a refreshment! ⠀
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The concept is basic to maintain brand equity which is the capital "I"! But with a bit of concept and logic behind it to give it more perspective.⠀
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The concept is basic to maintain brand equity which is the capital "I"! But with a bit of concept and logic behind it to give it more perspective.⠀
Disclaimer
This is a fictional project! IHG & Intercontinental has nothing to do with it, it was not commissioned, and it was created for practice purposes only!
