Client: Hillman Curtis Films
Objective: Create a campaign identity for the release of the retrospective film, Snow White’s
Coffin, to commemorate the 81st birthday of renowned industrial designer, Dieter Rams.
Coffin, to commemorate the 81st birthday of renowned industrial designer, Dieter Rams.
Concept: Continuing on with Ram’s design ethos, less but better, a very minimalist and clean approach was taken in order to accurately convey his coherent balance of aesthetics and functionality.