Collaborational non-profit project for a Moscow-based dog shelter Super Dog of artists, animation designers, musicians, actors, video bloggers, singers and a screenwriter, organised by Petrick studio
Taking inspiration from 90-s aesthetics and offline dating services we decided to develop a project where nine different dogs would introduce themselves as amazing life partners and explain how badly they dream of a human to take them in
In the course of the project we developed a concept and guidelines, wrote scripts, created design and animation of the dogs in different styles, as well as an intro, a jingle and a landing page — love.super-sobaka.ru
In the course of the project we developed a concept and guidelines, wrote scripts, created design and animation of the dogs in different styles, as well as an intro, a jingle and a landing page — love.super-sobaka.ru
Favourite quote: To be happy, you have to believe in happiness.
Female, 2 years, spayed, vaccinated. Tender, affectionate and sometimes a tiny bit anxious small dog who is always looking for someone
Squirelly's Team
Voice by Musia Totibadze Design by Anna Cattish
Animation by Edward Kurchevsky Cleanup by Valery Zarytovsky
Favourite quote: Friends are not chosen, they are given by heaven.
Females, 5 and 6 years, spayed, vaccinated. Always together: walking, sleeping and even eating. Molly is shy and fussy, while Jullie is lively and sharp: a true guardian of her friend
Jullie & Molly's Team
Voice by Olga Shelest Design by Ruslana Mirzaalieva
Animation by Lesha Bovkun Cleanup by Slava Kovalev
Animation by Lesha Bovkun Cleanup by Slava Kovalev
Favourite quote: Remember the main rule: there’s nothing impossible.
Male, 2 years, neutered, vaccinated. Teddy adores those, who adore throwing a ball
Teddy's Team
Voice by Danila Poperechny Design by Valery Zarytovsky and Oleg Kulinich
Storyboard by Ruslana Mirzaalieva and Oleg Kulinich
Animation by Oleg Kulinich and Tatiana Bolotnova
Animation by Oleg Kulinich and Tatiana Bolotnova
Favourite quote: Think before you think.
Male, 6 years, neutered, vaccinated. Knows how to be a good listener and sagely sit together in silence. He knows both sadness and happiness, but he also knows how to value a friendship
Favourite quote: Success is falling nine times and getting up ten.
Female, 3 years, spayed, vaccinated. Hates to be in low spirits. She’s always up for something, bouncing about and looking for things
Liza's Team
Voice by Varvara Shmykova Design by Denis Pisarev
Animation by Ilya Shekiladze Cleanup by Valery Zarytovsky
Animation by Ilya Shekiladze Cleanup by Valery Zarytovsky
Favourite quote: It's hard to resist a bad boy who is a good man.
Male, 8 years, neutered, vaccinated. Kind, cold-minded and wise dog. His biggest dream is to always be together with his human and devote all his loyalty to them
Tigrunya's Team
Voice by Sergey Mezentsev Design by Dmitry Stolz, Ilya Buzinov and Valery Zarytovsky
Animation by Ilya Buzinov Cleanup by Slava Kovalev
Animation by Ilya Buzinov Cleanup by Slava Kovalev
Favourite quote: When you love roses, you have to bear with the spikes…
Female, 6 years, spayed, vaccinated. The beauty queen of the shelter. This girl moves people’s hearts and dreams with just a sweep of her eyelashes (or tail)
Favourite quote: One can control emotions, but not the heartbeat.
Male, 6 years, neutered, vaccinated. Big-hearted guy. He is extremely clever, knows several tricks and is always ready to learn some new ones
Sergunya's Team
Favourite quote: Hope, Believe, Dolly.
Female, 3 years, spayed, vaccinated. Talkative, very tender and joyful dog. She knows how to enjoy the littlest things in life and how to love with the biggest love
Dollie's Team
Voice by MANIZHA 2D Design and Animatic by Katya Mikheeva
3D Design and Animation by Pasha Ho
Results
The main channel of the project was Instagram. All participants of the collaborative project, including influencers, shared the work in their profile, tagging the shelter’s page. This helped us increase the number of followers in Super Dog’s profile, who will now take part in the shelter’s everyday life
As a result, the project was mentioned across many Russian media. Super Dog’s profile gained more than 14k new followers. But the most important result is that some of the dogs already have found new homes
Super Team
Shelter — Super Sobaka
Shelter Manager — Maria Seregina
Idea by Nadya Petrick
Creative Producer — Misha Petrick
Art Direction by Ruslana Mirzaalieva
Scripts by Natasha Romashova
Landing by Vova Popov and Stas Ivashkin
Identity by ESH Gruppa
