Sonwabo Valashiya's profile

Sanlam Sky Billboard & Mural Design

Sonwabo Valashiya
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Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Background

This is a collaboration project with King James Group Cape Town done for Sanlam Sky.

Sanlam Sky provides a wide range of simple and affordable financial solutions to the South African entry-level market. Sanlam Sky Solutions’ products include funeral cover, retirement annuities, savings for education, life cover and personal accident plans.

Sanlam Sky has booked various OOH space in townships around the country, in order to drive foot traffic into client care centres and generate stronger leads for the funeral business.
Objective

1. Increase presence and relevance within the townships
2. Drive consideration in the Emerging Middle Market
Messaging:

“Sanlam pays most funeral claims in 4 hours”

It’s their biggest selling point and they make sure that people know and recognise it.
We translated “4 hours” into each of the respective languages spoken in the regions where we’ll be putting up murals.
BRIEF

-  To create artworks in total that will be painted on the township murals,
   bringing murals to life.
-  Each artwork needs to include the portrait of a person, the clock image with the “4”
   and simple cityscape that is applicable everywhere.
Illustrated Characters with their respective cityscape backgrounds.
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Houghton Billboard
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Sanlam Sky Mural (Interpreted by local Artist), Bizana, Eastern Cape
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Sanlam Sky Mural (Interpreted by local Artist), Butterworth, Eastern Cape
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Sanlam Sky Mural (Interpreted by local Artist), Ngcobo, Eastern Cape
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Sanlam Sky Mural (Interpreted by local Artist), Northam, North West
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Sanlam Sky Mural (Interpreted by local Artist), Rustenburg, North West
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Sanlam Sky Mural (Interpreted by local Artist), Pietermaritzburg, Kwa-Zulu Natal
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Sanlam Sky Mural (Interpreted by local Artist), Jozini, Kwa-Zulu Natal
Advertising billboard campaign design digital illustration graphic design ILLUSTRATION Mural OOH south africa
Sanlam Sky Mural (Interpreted by local Artist), Johannesburg, Gauteng
4:44pm the hour I finished working on this project :)
Sanlam Sky Billboard & Mural Design
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Sonwabo Valashiya's profile

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Sonwabo Valashiya's profile
Johannesburg, South Africa

Sanlam Sky Billboard & Mural Design

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