Flora Quiroga Speciali's profile

Branding_Cuaterno Café Club



The essence or "soul" of a brand is the guide by which each of its actions must be registered. To guarantee its consistency, it is necessary to reflect the identity image in a corporate brand manual, in which it is gathered in an organized and simple way, from the most strategic to the most specific, such as the visual tone of the brand in different supports. 
Overview
This Isologotype was created from a series of illustrations that allude to the preparation of a coffee, showing from its origin (the plant), to its essence and freshness. The logo has an adaptation related to the location, which will undergo modifications that will improve the geographical area in which the cafeteria is located.

Every detail matters!



We chose a palette of earth colors

About Cuaterno.

We are lovers of good gastronomy and that is why we are focused on offering products made with the best raw materials and respecting each stage of the production process of our food, both in bakery and pastry shops and in cafeterias.
Arabica type coffees with a cup score of more than 80 points according to SCA (Specialty Coffee Association) are used. This is achieved by taking care of each step from cultivation, collection and subsequent selection, roasting, coffee extraction.


Branding_Cuaterno Café Club
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Branding_Cuaterno Café Club

A continuación les comparto el trabajo de Branding que realicé para Cuaterno - Café club. La tarea principal era crear un logotipo y una identida Read More

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