FUTURECRAFT.LOOP
Client: ADIDAS
Year: 2019
The FUTURECRAFT.LOOP project is aimed at tackling the problem of plastic waste, enabling a “closed loop” or circular manufacturing model, where the raw materials can be repurposed again and again. But not just repurposed into a water bottle or a tote, but into another pair of high-performance running shoes.
This packaging as well is MADE TO BE REMADE, the material is the same of the shoes and can be entirely recycled togheter with the shoes.
The TPU BAG designed for the launch gives also a futuristic cocoon aspect to the product and the event.
