P R I N T - O R I G I N A L L A Y O U T
P R I N T - A P A C & G R E A T E R C H I N A
I N - S T O R E
Campaign extension by other agencies. Box design and images below via Hypebeast.
Unfortunately due to Covid19, budget was slashed and to make it worst celebrities were not able to attend any of the shoots. In this unique situation, I have to rethink how to execute the visual with all these restrictions. Body double (print) were used for our celebrities and had their head replaced with older campaigns. I am proud of what we achieved. The results were well received and China's sneakerheads love it. the internet loves it.
