Brand identity and concept for the ex miss Universe Stefanía Fernandez and her new vegan beauty brand based in Marula’s oil AMMATERRE.
AMMATERRE Organic Beauty was conceived to help all humans to find a way! their Way!
with the promise to make it easy, a beautiful canvas with an amazing texture illustrated and inspired by Africa in lines.
The communication insight is about calling attention talking directly to the customer, with an easy language, and telling them that they are awesome and beautiful.
CREATIVE. DIRECTION: Pablo Méndez & Daniela Castiblanco http://somosgracias.com/
DESIGN: Daniela Castiblanco
FOTOGRAPHER: Yoendry
ILLUSTRATOR: Angélica Delvalle
WRITER: Alejandra Garavito
