Electronic Arts: Medal of Honor
Campaign Design
Launched four weeks prior to the release of "Medal of Honor', this online campaign directed fans to a final showdown - a paintball match at Turf City. The winning team was awarded with real life medals of honor, and an experience like no other. Together with our team at EURO RCSG Singapore, I am proud to have been a part of this exciting campaign, especially the brainteasers.
An example of the 'brainteasers' led fans to the next page. A total of 5 such pages were done.
Here is an example of the in-store sticker found at a Challenger outlet located in Tiong Bahru, indicated with a number below. This is one of the many numbers these Medal of Honor fans have to take note in order to solve the final online challenge leading them to the coordinates of the Turf Club.
