Project: Branding and Identity for 'Natives' - An Indian Souvenir brand
Time taken: 3 weeks
Secondary Option: Since Peacock is the national bird of India and a symbol of great splendour and beauty -
it was denoted using the negative space with the letter 'n' in this concept.
Finalized Option: A similar form for the letter 'n' was carried forward, but the negative space now resembled a tree trunk, representative of Ooty's lush green forests. The Client also wanted a detailed version of the logo which used traditional Indian motifs but a modern and quirky colour scheme.
The logo can be used in a line-art form as well as The logo can also be used as a dynamic identity with different photographs enclosed within the solid spaces of the logo
Patterns created as a part of the brand identity, to be used for packaging and store collaterals.
