The Little Unicorn is a Newcastle institution — a family run business established in 1993 at their first location in Broadmeadow. The business was expanding and their original logo had become outdated, needing updating to match how the internal business was evolving.

We developed an all-new logo, brand identity system and website, followed by a signage roll-out across multiple sites. Since the implementation, The Little Unicorn has grown, expanding into a third location within Charlestown Square.

The logo for The Little Unicorn leverages the nostalgia of the previous logo but applies a modern illustration style. The colour palette was directly inspired by the old design, and a new typeface was implemented to solve legibility issues and be more web-friendly for their new website.