Favoring Curiosity
The magazine title refers to the fist question a child will make: “Why?”. It’s equivalent in Spanish, “por qué?”, is then spelled the same way teens will spell it on their phones or in social media. “Why” is the question that leads to an investigation, and what they will try to answer while they write their papers.
While the magazine wishes to encourage children to investigate and write scientific papers, scientific magazines tend to be unattractive in teenagers’ eyes. The challenge was to create a youthful identity that, while still serious, would convey that science can also be fun and cool.

After the papers written by students have been revised and approved, they are then published in the magazine. Since most of the scientific papers don’t include many images, we created a header for each article, with videogame-like pixeled images. Every topic had an image: Engineering and Technology, Life Sciences, etc. The cover images of each paper were given impactful and attractive colors by applying a filter.