Momentum Multiply 2020 campaign
Multiply is Momentum's lifestyle rewards programme that gives you massive discounts and cashbacks on life-enhancing experiences from travel to shopping, movies to dining. Unfortunately, thanks to the COVID-19 lockdown, 2020 was turning out to be the year that everyone was spending at home. As such, Multiply was something that Momentum policy holders thought had little relevance in their lives. We needed a way to inform and remind people about all of the other benefits you can still enjoy through Multiply even while you're at home.
We created the MultiplyMe Challenge - a month-long cycle of daily interactions with our audience that got them doing things during lockdown to stay busy while learning about all the partners they could use and benefit from during levels 4 & 5 of lockdown.
Multiply Runner interactive web banner game
CDs: Theo Egbers & John Withers
Copywriter: Kelita-Ria Ganesh
